A New Dawn for Creating Communities.
Welbeck Land and their partners are working to tackle housing issues faced across the United Kingdom. Their vision is to set a benchmark, a new dawn for housing provision and community development, a sustainable alternative to traditional expansion — integrating homes, jobs, nature, education, leisure, and local food production.
The brand, rooted in the belief of ‘A growing community’, unites the partners. Together, they aim to create a thriving community that evolves through a harmonious blend of local and rural living.
We worked alongside the partners to guide the vision, positioning and offer across many channels — bringing clearly defined and evidence-based messaging to life in creative, emotive and engaging ways.
ROLE
Lead Motion Designer
Animated guidelines
Motion theory
Social content
Creative motion concepts
Animated typography
CREDITS
Agency: byBarry
Client: Welbeck Land
Creative Director: Barry Tranter
Motion Design: Jack Rogers Studio
Yimby not nimby.
Motion design for North Barnes Farm project. We wanted it to feel crafted yet human. But also friendly and approachable. This allowed us to keep the animations simple and fun. Which helps drive home the brand message of Yimby not nimby. The can-do-attitude of the brand is reflected directly in the motion design.