REVOLUT 50M.
Revolut Bank have reached 50 million customers. To celebrate this they are having a party hosted by none other than Charli XCX. This will be at the Outernet London 22-2rd November 2024. Revolut wanted to partner with what they would consider to be revolutionaries.
The Revolutionaries were picked as specialists in their fields. Steven Bartlett for finance and business. TenZ for Gaming. Drew Binksy for Travel. Sophie Tea Art for Art and Sophie De Beratta for Fashion and of course - Charli XCX for Music.
The project consisted of mostly awareness and promotional content. Using images and footage supplied by the Revolutionaries or content shot by the team. We then used these to create the Hero edit along with the verticals. Music, Fashion, Art, Gaming and Business.
We needed to create 16x9, 9x16 and 1x1 content at 30s, 15s and 6s.
Each vignette needed to start and end with the Revolut R. The Revolut R is made of a crystal/glass like form which when it touches anything it creates a sort of Chromatic aberration effect.
The end frame used a black redacted like strip reveal - the original idea for this came from each week up to the event more and more information was revealed via redacted lines being removed.
The collage effects, snappy cuts, overlays was all from our Director Karolina Papp. Karolina specialises in mixed media animation. So she got to work in putting all of these together. Using these as a guide the rest of the team then developed and built on these to use across all verticals.
A pretty complex and well built motion theorem for an awareness campaign but i think you’ll agree it looks great and works perfectly in being eye catching and grabbing your attention.
ROLE
Motion Designer & Editor
Motion theory
Editing talent montages
Creative motion concepts and ideation
End frame creation
Roll out
CREDITS
Client: Revolut
Creative team: VaynerMedia
Production team: Something Global
Producers: Hedvig Alberg, Seona Bell, Christie Berry
Director & Lead Motion designer: Karolina Papp
3D Motion Designers: Vincenzo Marchese Ragona, Bobby Martev
2D Motion Designers: Jack Rogers Studio, Torren Tripp, Ronnie (InnitMotion).
Editors: Jack Rogers Studio, Karolina Papp, Anna Downie
Sound:
Colour:
Revolut celebrates 50 million customers.
To celebrate Revolut’s 50 million customers, Revolut Partnered with VaynerMedia, Something Global and Karolina Papp.
The brief: Montage. We wanted to create a mixed media montage approach. Keeping it pretty heavy on digital graphics rather than physical media. We used techniques to create layered imagery, paintily effects, stop motion effects, cutouts and many more. Using these as transitions, layering and styling of imagery/cutout media. We also used a block line transitional effect to move between. As well as the Chromatic Revolut R transitionary framing device.